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{Media Services} Pelican Insurance Agency Foley, Alabama

My client, Pelican Insurance Agency is a local insurance service company in Foley, Alabama.  Owner, Belinda Simpson is a licensed, Independent Agent with over 25 years of experience in the industry.  She recently relocated from Fairhope to Foley, Alabama.  She hired me to revamp her online presence.  These are the services provided by KI MEDIA to Pelican Insurance Agency:

Web Design

I gave Pelican’s website an entirely new look with custom features, social sharing buttons and a blog for increased engagement. With the switch, we moved her site from a privately owned host to SiteGround.  We were hoping to salvage the content, but had to repopulate all of the information since the previous CRM was not WordPress.  No worries, we were able to make the transition even better. Belinda’s site is a WordPress-Powered Website and Blog hosted by SiteGround.

We used a simple, clean theme with the following notable features:

  • Contact Information (phone, address, socials) in the top menu bar
  • Social Sharing Buttons for easy Shares
  • Business Card in the Footer Widget
  • Integrated Facebook Widget on the Side Bar
  • Contact Form
  • Interactive Blog with Image and Video Capabilities – Individual Permalinks

Video Coaching

As a curtesy, I always offer video coaching to show my clients how to use their websites.  The video is something the client can access at any time and is an easy way for me to teach them how to use their websites.  Since websites and blogs are living, breathing creatures- it’s extremely important to me as a service provider to be able to teach my clients how to the use their own products.

I’m always available for coaching or creating new videos along the way, but if they can master some basics this really puts the power into the business owner’s hands.  If something needs changed or updated quickly- either the business owner or myself can go in and easily edit pages and posts on their website.

Social Media Account Creation

Pelican Insurance Agency already had a Facebook Page and LinkedIn Account.  We created:

  • Twitter
  • Pinterest
  • Instagram
  • Free Hootsuite

With these tools, Pelican Insurance Agency will be able to reach more potential clients that are active on other social media platforms.

Pinterest Optimization

We optimized Pelican Insurance Agency’s Pinterest profile by using my specific Pinterest Strategies.   Pinterest is not a social media platform, but rather a ‘visual search engine.’  Business owners can use Pinterest to find new leads and gain additional traffic to their websites (for free).  Here’s a look at Belinda’s Optimized Pinterest Account:

Facebook MakeOver

The Pelican Insurance Agency Facebook Page was also given a fresh new look.  I created brand-matching images in Canva and uploaded them to the services tab on her Facebook Page:


What’s great about the branded images, is that I was able to reuse them on the Pinterest Board Covers and again in individual Facebook Posts.  Next, we could choose to use one of the branded images to promote in a Boosted Facebook Post.

1-1 Coaching & Strategy Sessions

In our 1-1 Coaching Sessions, we walked through details of how to use the Pelican website, how to create graphics in Canva, how to update an email signature, and how to write blog posts.  Like I mentioned earlie, I believe it’s extremely valuable to teach my clients how to do things with their media.  There’s nothing cooler to me than seeing someone catch on with something I taught them and they really make a run with it.

Pelican Insurance Agency Media Services

That’s what we have accomplished so far!

Need Media Services?

Do you or someone you know need media services?  Comment below or Contact kilah@kilahkathleen.com for quote.